Signtraker Business & Software Resources

03 May 2024

Add More Revenue With Open Houses!

Graph data courtesy of Strongman Real Estate Services, San Jose CA

Add Revenue: Open Houses

Add a new service to expand your customer and revenue base

 

Slowing Sales See Agents Returning to Open Houses to Bring in More Prospects 

Use an Open House Service to Differentiate Your Sign Installation Company

 

Optimize your open house operations with several NEW features to speed directional sign placement, pick up, and routing.
Enable Agent Sign Placement, specify exact drop locations, and more.

An Open House Service can differentiate your business!

 
As sales slow down in response to persistently high interest rates, many agents are returning to Open Houses as a means to market their listings. It’s possible that you’ve been approached for this service, and you probably have said ‘no’– because you just don’t have the infrastructure to provide them.

 

What is an Open House service?

An Open House is typically a one day service provided on weekends. It’s considered a premium service that lends itself to part-time and overtime work for persons looking to work a few hours in the morning, then again a few hours in the afternoon. The service can include:
 
  • Installation and removal of directional signs leading to the agent’s Open House
  • Printing of custom open house signage
  • Installation and removal of supplemental promotional materials (attention-gathering feather flags, curbside signs, etc.)
  • Provision and installation of add-ons and upsell materials such as refreshments (coffee, snacks, etc.), light duty furniture such as small welcome table and chairs if the house is unoccupied, etc.

 

How much does an Open House cost?

Excluding printing and depending on the number of signs installed, typically an Open House is priced between $100 and $200 or more. A generous portion of this fee (as much as 50%) goes to the installer, who often is a gig or specialty worker– not a regular sign installer in many cases.  As an example, servicing just four open house events at an average of $150 each can easily earn the installer (and owner) $300 or more for part time effort.

 

How can an Open House service help my sign business?

Besides the obvious revenue opportunities, it gives a new customer a reason to call you when their current sign installation company cannot provide this service.  If you are providing this service, you should only provide this premium service to your sign installation customers. 
 

More questions?

Feel welcome to contact us to learn more about this service, and if it can help your business.
Besides providing all the essential Open House operational capabilities that you need (booking, billing, notifications, etc.) SignTraker’s Open House application provides many unique features to completely differentiate your company and maximize profitability of your Open House service, including:
 

Provide Open Houses only where you want. Provide services only in your daily service areas, for example. Maximize your staff.

Choose to service only the Accounts you want. Want to make this a premium, preferred-customer only service? You can!

Create custom Open House add-ons and up-sells. Maximize your profits and differentiate your business
with unique offerings.

Create customer-specific Open House add-ons and up-sells. Create tailored open houses experiences for your major accounts.

Learn more about SignTraker

Request a personal demo,
see SignTraker in action
Schedule a quick call--
get questions answered
What are others doing?
Watch on YouTube!

Have a question? Call us at 443-938-9178

Comments on this post? Email us at blog@signtraker.com

Follow SignTraker on Twitter at @SignTrakerTech and Facebook @SignTraker

For additional information on SignTraker’s real estate sign tracking and real estate sign installation software, or how to join SignTraker’s network of professional sign installers throughout the United States and Canada, contact Douglas Deist, Vice President, Marketing and Technology, at 443-938-9178 Ext 2.   

SignTraker Technologies LLC is a sign installation and related services software provider with locations in Gaithersburg MD and Farmingdale NY.  The company supplies cloud-based mobile software, consulting, and durable products to installation companies and local and national real estate firms who are interested in providing a superior ordering and sign marketing experience for their stakeholders. For additional information, contact sales@signtraker.com.

#RealEstateSignInstallation #OpenHouses

Leave a comment

Categories